“RIDC Advisory gave an emotive presentation on market research, ideas on understanding what your customers really want and a useful insight on what the wealthiest Entrepreneurs do to create their success in business.
Their ability to clearly convey the key drivers behind a customer’s emotional connection to a purchase was visible in the pitches given by each team later that evening as many of them used emotion to engage the judges during their pitch.
Their knowledge and support were invaluable.”
Catherine Eibner
Developer Evangelist
Microsoft
